Track keywords and competitors

Rankings

The Rankings page shows daily Google positions for your tracked keywords.

• Add keywords: add the searches your customers make. Rankoya checks them in Google every day.
• Device: positions are recorded for desktop and mobile.
• Average position: lower is better. It covers the last 30 days.
• Position bands: how many keywords sit in each band, so you can see how many are near page one.
• Trend: each keyword shows its 30-day trend and change.

If you connect Google Search Console, rankings also show real clicks and impressions. If you disconnect it, rankings go back to Rankoya's own checks.

Competitors

On the Competitors page, add up to five competitors. Rankoya adds them to every scan and comparison.

• Share of voice: your visibility next to each competitor, per engine.
• Questions they win, you don't: competitors mentioned and you absent, in two or more engines. A gap can go straight to Content as a draft.
• Keywords they rank for, you don't: in Google's top 10 for a competitor and outside the top 50 for you.
• Where competitors get cited and linked: Rankoya can't earn these links for you, but it drafts the pitch for each one.