How Rankoya measures.

This page explains what Rankoya measures, how often, and where the numbers come from, so you can judge them for yourself.

AI visibility

What is asked. You choose the questions. Rankoya asks each one to ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews in every scan, and rechecks every question daily. You can pause an engine; a paused engine drops out of your visibility score.

What is recorded, per question and engine:

• Mentioned: whether the answer names your brand.
• Position: where your brand appears in the answer.
• Citations: the pages the engine cites.
• Sentiment: whether an answer that mentions you is positive, neutral or negative.

Share of voice compares how often you are mentioned with how often the competitors you track are mentioned, over the same questions and engines.

Sources. The pages engines cite are grouped into a list that shows, for each one, whether it mentions you, is missing you, or is your own site.

Google rankings

What is checked. Rankoya checks your position in Google for each tracked keyword every day, on desktop and on mobile.

Average position covers the last 30 days; lower is better. Position bands count how many keywords fall in each band. Each keyword shows its 30-day trend.

Search Console. If you connect Google Search Console (read-only), Rankoya adds your real queries, clicks and impressions. If you disconnect it, rankings go back to Rankoya's own checks.

Competitors

You can track up to five competitors per brand. They are included in every scan.

• Questions they win, you don't: a competitor is mentioned and you are absent, in two or more engines.
• Keywords they rank for, you don't: a competitor is in Google's top 10 and you are outside the top 50.
• Where competitors get cited and linked: the sites that cite or link to them. Rankoya can't earn those links; it drafts the outreach pitch.

Site audit

The audit checks your pages for SEO health and AI readiness and scores six categories: technical, Core Web Vitals, answer-first content, citation signals, freshness and structured data. Every issue carries a severity, shown with an icon and a label.

Estimates

Where Rankoya shows a forecast, such as estimated weekly visits from search, it is labelled as an estimate. It is based on the search volume of your core topics. Real results depend on your site, your competition and how often you publish.

Limits worth knowing

• AI answers vary. The same question can get a different answer at a different time, with different wording or for a different person. Rankoya reports what each engine answered when it checked, and daily checks show the trend rather than a single moment.
• No tool controls the answers. Rankoya measures and drafts the work most likely to help. It does not promise a ranking or a mention.
• Your data stays read-only. Google sign-ins are read-only, and nothing is published or changed on your site without your approval unless you choose an autopilot mode that allows it.

Questions about a number? Contact us.